An illustration showing a Cathay Pacific plane over Hong Kong.
Asia-Pacific

Cathay Terrific

Asia-Pacific

Cathay Terrific

March 2026
39 min read
Gordon Smith and Jay Shabat

Skift Take

Cathay Pacific has come full circle. After losing about $4 billion during the pandemic years, the Hong Kong carrier has earned roughly the same amount back over the past three – its best run of profitability in decades. Can Cathay sustain its momentum – or will the next cycle look very different? We examine the outlook in this week’s feature story.

Issue Overview

Cathay Pacific has come full circle. After losing about $4 billion during the pandemic years, the Hong Kong carrier has earned roughly the same amount back over the past three – its best run of profitability in decades. Can Cathay sustain its momentum – or will the next cycle look very different? We examine the outlook in this week’s feature story.