A Cebu Pacific plane flying over the Philippines
Asia-Pacific

Trouble in the Philippines

Asia-Pacific

Trouble in the Philippines

March 2026
35 min read
Gordon Smith and Jay Shabat

Skift Take

Cebu Pacific is feeling the pressure. Fuel prices have surged, yet rising fares and resilient demand are keeping revenues climbing almost as fast. How long can this delicate balance last? We explore the growing risks facing airlines in this week’s feature story.

Issue Overview

Cebu Pacific is feeling the pressure. Fuel prices have surged, yet rising fares and resilient demand are keeping revenues climbing almost as fast. How long can this delicate balance last? We explore the growing risks facing airlines in this week’s feature story.