Gordon Smith

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s been writing about the sector for more than a decade and enjoyed a front-row seat for some of the aviation industry’s biggest stories. Since joining Skift in January 2024, he has interviewed more than a dozen global airline CEOs, often helping make headlines along the way (special thanks to Michael O’Leary!). His informed insights have led to contributions for international media, including the London Evening Standard and Canada’s CBC Radio.

Ethiopian Airlines Thinks Big 

With plans underway for a $10 billion mega-airport designed to rival Atlanta in scale, Ethiopian Airlines is doubling down on a growth strategy that many would consider over-audacious given the country's economic realities. However, Ethiopian’s track record, network reach, and impressive financial performance suggest this is no ordinary gamble, as we discover in this week's feature story.

Airline Weekly's Top Trends of 2025

The global airline industry navigated another turbulent year, marked by geopolitical shocks, shifting demand, and big strategic bets — yet it emerged highly profitable. From the softening of U.S. markets to the wave of post-bankruptcy success stories, 2025 delivered no shortage of plot twists. In this week’s feature story, we break down the most important industry trends and developments shaping the year just ended and ask the critical questions airlines face heading into 2026.

Breeze in a Squeeze

David Neeleman launched Breeze with the promise of reinventing travel for underserved cities. Nearly five years on, the U.S. airline still hasn’t cracked annual profitability. With rising costs, powerful rivals, and a growth plan that stretches from Jamaica to California, 2026 will be a pivotal year. In this week’s feature story, we explore the factors that will determine whether Neeleman’s latest venture can finally take off.

AirAsia’s Finally Coming Together

For most airlines, the post-Covid era started in 2022 or 2023. For the AirAsia family, it feels like it’s only just beginning now. In this week’s feature story, we explore AirAsia’s long-delayed restructuring, its move to fuse shorthaul and longhaul operations, and the sweeping fleet ambitions that could redefine low-cost flying well beyond its Asia-Pacific heartland.