Allegiant’s Unique LCC Story
Allegiant’s Unique LCC Story
Skift Take
Allegiant earned a +9% operating margin in Q1 2025. That seems downright triumphant compared to Southwest’s figure of -2%, Frontier’s -5%, or JetBlue’s -8%, but context is key. In 2019, Allegiant’s operating margin in the first quarter was 20%. In other words, it’s performing 11 points worse today, a drop repeated at most of its LCC peers. In this week's feature story, we ask what's going on.
Issue Overview
Allegiant earned a +9% operating margin in Q1 2025. That seems downright triumphant compared to Southwest’s figure of -2%, Frontier’s -5%, or JetBlue’s -8%, but context is key. In 2019, Allegiant’s operating margin in the first quarter was 20%. In other words, it’s performing 11 points worse today, a drop repeated at most of its LCC peers. In this week's feature story, we ask what's going on.
