An illustration showing an Allegiant plane swallowing a Sun Country plane.
North America

The Sunshine Merger

North America

The Sunshine Merger

January 2026
36 min read
Gordon Smith and Jay Shabat

Skift Take

Allegiant and Sun Country are merging at a time when low-cost models are under pressure – and even Delta is flagging weakness in its Main Cabin. In this week's feature story, we explore the strategic logic, risks, and opportunities behind the low-cost leisure tie-up.

Issue Overview

Allegiant and Sun Country are merging at a time when low-cost models are under pressure – and even Delta is flagging weakness in its Main Cabin. In this week's feature story, we explore the strategic logic, risks, and opportunities behind the low-cost leisure tie-up.