Norwegian Air's Wise Wideroe Move
Photo Credit: Norwegian Air
After a decade of reckless growth in the aughts, Norwegian Air made a strategically smart decision in its deal to buy regional Wideroe. The combination would, if approved by regulators, make Norwegian-Wideroe larger than SAS in terms of seats in the Nordics. Edward Russell and Jay Shabat discuss. Plus, JetBlue is ending its alliance with American Airlines.
Reading List
- Norwegian Air Steps Up Pressure on SAS With $105 Million Wideroe Deal
- Norwegian Air Boosts Loyalty Investments to Capture More Corporate Travel Share
- JetBlue to End American Alliance to Focus on Spirit Merger Approval
- What’s Next for American and JetBlue After Court Rejects Alliance
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